- Professor
- Department Chair – Apparel, Merchandising, Design & Textiles
Biography
Educational Background
- PhD Consumer, Apparel and Retail Studies, The University of North Carolina at Greensboro
- MS Textile Engineering, Dong Hua University
- BS Knitting and Clothing & Business Administration, China Textile University
Research Interests
- Sustainability and Sustainable Development
- Circular Fashion and Circular Economy
- Firm’s Strategic and Supply Chain Management
- Corporate Social Responsibility and Consumer Environmentalism
- International Trade and Global Sourcing
- Multi-Channel Retailing and Electronic Commerce
- Statistic Modeling and Analysis
- Product/Technology Life Cycle Analysis
Teaching Interests
- Sustainability and Sustainable Development
- Strategic Marketing and Supply Chain Management
- Corporate Social Responsibility and Consumer Environmentalism
- International Trade and Global Sourcing
- Merchandise Buying and Planning
Honors and Awards (Select)
- 2022: “Excellent Service Award”, Clothing and Textile Research Journal
- 2020: “President’s Award for Leadership”, Washington State University.
- 2020: “Emerald Literati Awards for Excellence” Outstanding Reviewer Award
- 2018: “Excellence Award –Academic Advisor”, Graduate & Professional Students Association, Washington State University.
- 2018: “Outstanding Reviewer Award”, Elsevier.
- 2017: “Mid-Career Excellence Award”, International Textile and Apparel Association (ITAA).
- 2016: “Exceptional Professor Award”, The Associated Students of Washington State University.
- 2016 & 2017: Student Favorite Professor in College of Agricultural, Human, and Natural Resource Sciences at Washington State University.
- 2010: “Outstanding Professor Award”, Mortar Board Senior Honor Society of WSU Chapter.
- 2007: “Global Outstanding Paper – Marketing Award” from Emerald Literati Network.
- 2007: “National Science Foundation (NSF) Award for Young Scholar”.
Recent Publications (Select)
- Chen, Y., Chi, T., & Yuan, L. (2025). Meta-analyzing the antecedents of consumers’ shopping decisions in the omnichannel era. Marketing Intelligence & Planning, 1-26
- Chi, T., Desch, G., Huynh, H., Duquaine, M., Chen, Y., & Fang, L. (2025). Apparel Resale Program: How U.S. Consumers Respond to the New Business Model. Journal of Responsible Production and Consumption, 2(1), 496–524.
- Dada, O.I., Liyanagea, T.U.H., Chi, T., Yu, l., DeVetterd, L.W. & Chen, S.L. (2025). Towards Sustainable Agroecosystems: A Life Cycle Assessment Review of Soil-biodegradable and Traditional Plastic Mulch Films. Environmental Science and Ecotechnology, 24, 10054-100560
- Tai, Y.-N., & Chi, T. (2025). Unveiling the Factors Influencing U.S. Consumer Adoption of the Apparel Digital Retail Theater. Journal of Theoretical and Applied Electronic Commerce Research, 20(2), 60-84.
- Chen, Y. & Chi, T. (2024). Beyond the storefront: empirical insights into consumers’ responses to omnichannel apparel retailers. Marketing Intelligence & Planning, , 42(2), 284-303
- Gonzalez, V., Lou, X., & Chi, T. (2023). Evaluating environmental impact of natural and synthetic fibers: A life cycle assessment approach. Sustainability, 15(9), 7670-7686.
- Chi, T., Frattali, A., Liu, H., & Chen, Y. (2023). Regenerated Cellulose Fibers (RCFs) for future apparel sustainability: insights from the U.S. consumers. Sustainability, 15(6), 5404- 5417.
- Lou, X., Chi, T., Janke, J., & Desch, G. (2022). How do perceived value and risk affect purchase intention toward second-hand luxury goods? An empirical study of U.S. consumers. Sustainability, 14(1), 11730 -11746.
- Chen Y, & Chi T. (2021). How does channel integration affect consumers’ selection of omni-channel shopping methods? an empirical study of U.S. consumers. Sustainability, 13(16), 8983-9012.
- McCoy L, Wang Y. T. & Chi T. (2021). Why is collaborative apparel consumption gaining popularity? an empirical study of US gen z consumers. Sustainability, 13(15), 8360-8378.
- Chi, T., Gerard, J., Yu, Y. F. and Wang, Y. T. (2021). A study of U.S. consumers’ intention to purchase slow fashion apparel: understanding the key determinants, International Journal of Fashion Design, Technology and Education, 14(1), 101-112.
- Chi, T., Ganak, J., Summers, L., Adesanya, O., McCoy, L., Liu, H., Tai, Y. (2021). Understanding perceived value and purchase intention toward eco-friendly athleisure apparel: insights from U.S. millennials. Sustainability, 13(14), 7946-7963.
- Ganak, J., Chen, Y., Liang, D., Liu, H. and Chi, T. (2020). Understanding U.S. millennials’ perceived values of denim apparel recycling: insights for brands and retailers, International Journal of Sustainable Society, 12(4), 257-290.
- Chi, T. and Chen, Y. (2020). A study of lifestyle fashion retailing in China. Marketing Intelligence & Planning, 38(1), 46-60.
- Chi, T., Gerard, J., Dephillips, A., Liu, H., and Sun, J. (2019). Why U.S. consumers buy sustainable cotton made collegiate apparel? a study of the key determinants. Sustainability, 11(11), 1-15.
- Sun, J. and Chi, T. (2019). Investigating the adoption of apparel m-commerce in the U.S. market. International Journal of Clothing Science and Technology, 31(4), 544-563.
- Watts, L. and Chi, T. (2019). Key factors influencing the purchase intention of activewear: an empirical study of U.S. consumers. International Journal of Fashion Design, Technology and Education, 12(1), 46-55.
- Chi, T. (2018). Understanding Chinese consumer adoption of apparel mobile commerce: an extended TAM approach. Journal of Retailing and Consumer Services, 44, 274-284.
- Chi, T. (2018). Mobile commerce website success: antecedents of consumer satisfaction and purchase intention. Journal of Internet Commerce. 17(3), 189-215.
- Sun, J. and Chi, T. (2018). Key factors influencing the adoption of apparel mobile commerce: an empirical study of Chinese consumers. The Journal of The Textile Institute, 109(6), 785–797.
- Bertram, R. and Chi, T. (2018). A study of companies’ business responses to fashion e-commerce’s environmental impact. International Journal of Fashion Design, Technology and Education, 11(2), 254-264.
- Mariadoss, B. J., Chi, T., Tansuhaj, P. and Pomirleanud, N. (2016). Influences of firm orientations on sustainable supply chain management. Journal of Business Research, 69(9), 3406–3414.
- Chi, T. and Zheng, Y. W. (2016). Understanding environmentally friendly apparel consumption: an empirical study of Chinese consumers, International Journal of Sustainable Society, 8(3), 206 – 227.
- Chi, T. (2015). Making firm supply chain arrangement fit business contingency: an empirical study. International Journal of Business Performance Management, 16(4), 472 – 489.
- Chi, T. (2015). Consumer perceived value of environmentally friendly apparel: an empirical study of Chinese consumers. Journal of the Textile Institute, 106(10), 1038-1050.
- Chi, T. (2015). Business contingency, strategy formation, and firm performance: an empirical study of Chinese apparel SMEs. Administrative Sciences,5(1), 27–45.
- Zheng, Y. W. and Chi, T. (2015). Factors influencing purchase intention toward environmentally friendly apparel: an empirical study of U.S. consumers. International Journal of Fashion Design, Technology and Education, 8(2), 68-77.
- Inouye, S., Chi, T., and Bradley, L. (2014). Consumer perceived values of Hawaiian attire: the effects of socio-demographic factors. Journal of Fashion Marketing and Management, 18(4). 507-524.
- Chi, T. and Sun, Y. (2013). Development of firm export market-oriented behavior: evidence from an emerging economy. International Business Review, 22(1), 339-350.
- Chi, T. (2011). Building a sustainable supply chain: an analysis of corporate social responsibility practices in the Chinese textile and apparel industry. Journal of the Textile Institute,102(10), 837-848.
- Chi, T. and Kilduff, P. (2011). Understanding consumer perceived value of casual sportswear: an empirical study. Journal of Retailing and Consumer Services, 18(5), 422-429.
- Chi, T. (2010). Corporate competitive strategies in a transitional manufacturing industry: an empirical study. Management Decision,48(6), 976-995.
Grants/Funding (Select)
- 2023-2028, USDA Partnerships for Climate-Smart Commodities Program, (Co-PI)
- 2023-2025, USDA Higher Education Challenge Grants Program, Planning Grant, (Co-PI)
- 2022-2026, USDA NIFA SCRI Program, (Co-PI).
- 2017-2023, Walmart Foundation, (Co-PI).
- 2017-2022, USDA NIFA Higher Education Challenge (HEC) Grants Program, (PI).
- 2019-2021, USDA NIFA SCRI Program, Planning Grant, (Co-PI).
- 2020, Cotton Inc., (PI).
- 2018-2021, Murdock Charitable Trust, (Co-PI).
- 2019, Cotton Inc., (PI).
- 2014-2019 USDA NIFA SCRI Program, (Co-PI).
- 2018, Cotton Inc., (PI).
- 2016-2017, US EPA, (Co-PI).
- 2015, Diyang Merino Textile Ltd., (PI).
- 2015, Samuel H. and Patricia W. Smith Teaching and Learning Endowment, (Co-PI).
- 2014, Samuel H. and Patricia W. Smith Teaching and Learning Endowment, (Co-PI).
- 2009-2010, WSU New Faculty Seed Grant, (PI).
- 2007-2008, California Agricultural Research Initiative (ARI), (Co-PI).
Books/Book Chapters
- Chi, T. & Cao, H.T. (2023). Sustainable Materials and Management in Fashion Industry. MDPI, Basel, Switzerland.
- Chi, T. & John-Mariadoss, B. (2023). Circular Economy and Technological Innovation. MDPI, Basel, Switzerland.
- Chen, Y. & Chi, T. (2022). Lifestyle Fashion Retailing in China: Redesigning the Consumer Journey. Chapter included in Book ‘Experiential Marketing in an Era of Hyper-Connectivity’ Cambridge Scholars Publishing, Newcastle, UK.
- Chi, T. & Lu, S. (2020). Fashion Supply Chain Sustainability: Offshore vs. Domestic Sourcing. Chapter included in Book “The Dangers of Fashion: Towards Ethical and Sustainable Solutions” Bloomsbury/Fairchild, New York, USA.
- Xu, Y., Chi, T., & Su, J. (2018). Chinese Consumer and Fashion Market. Springer: Singapore.
- Chi, T. & Sullivan, Q (2018). How website quality affects apparel mobile commerce consumer satisfaction and intent to purchase? A study of Chinese consumers. Included in Book “Chinese Consumer and Fashion Market” Springer.