Consumers will pay more for ready‑to‑eat meals made with fewer ingredients

June 14, 2021  |   WSU Insider

Photo of Jill McCluskey
Jill McCluskey
Photo of Karina Gallardo
Karina Gallardo

Most consumers care about the technology and the ingredients used to make their microwavable dinners and other shelf ready meals, according to a new study led by Washington State University researchers. The study found that many consumers are willing to pay a premium for ready‑to‑eat meals with a ‘clean label’ showing few ingredients.

They are also more willing to fork out their hard-earned cash when they know their processed foods are made with a new technology that helps limit the number of additives and preservatives commonly found in most ready‑to‑eat meals.

To continue reading this article, please click on the following link:

Source: WSU Insider