June 14, 2021  |   WSU Insider

Jill McCluskey
Karina Gallardo

Most consumers care about the technology and the ingredients used to make their microwavable dinners and other shelf ready meals, according to a new study led by Washington State University researchers. The study found that many consumers are willing to pay a premium for ready‑to‑eat meals with a ‘clean label’ showing few ingredients.

They are also more willing to fork out their hard-earned cash when they know their processed foods are made with a new technology that helps limit the number of additives and preservatives commonly found in most ready‑to‑eat meals.

To continue reading this article, please click on the following link: https://news.wsu.edu/2021/06/14/consumers-will-pay-ready-eat-meals-made-fewer-ingredients/

Source: WSU Insider